When marketing what you do to get new clients, there are many potential approaches. When I was first entering the massage therapy world,...

Can a modality be most marketable?

An issue in our field is how little the general public actually understands what we do as manual therapists.

I was recently asked, “if you could wave a magic wand and change one thing for your industry, what would it be?”

So, you’re in the middle of 2021 and you’re starting to think that maybe working at the local spa isn’t all it’s cracked up to be and...

If you didn’t already know, California is one of the only states that regulates massage with a board (the CAMTC), rather than through...

Over this past month I gave away a STACK of some of my favorite sales & marketing and overall inspiring/educational books. I didn’t do...

So, a funny thing happened while I was getting my haircut the other day. When it was over, I asked my barber for the receipt. Here’s how...

For so many years we’ve heard about the concept of Personal Power; this innate power that we can cultivate and foster to achieve success....

I’m about to share with you what I believe has been one of the main reasons I’ve been able to find success as a bodyworker. First, a few...